Digital Product Manager

Overview

BrüMate is a leader in outdoor and at-home leisure specializing in premium drinkware, coolers and more for your next adventure. We are a high-performing, entrepreneurial group and are looking for team-members who love a challenge, contributing to the success of the brand and taking pride in their work. This combination of innovation and our team’s obsession with our customers has resulted in unprecedented growth across all of our robust sales channels over the last five years, making us the fastest growing company in Colorado 2 years in a row on the INC 5000.

OVERVIEW

The Digital Product Manager will lead the end-to-end user experience for custom built and third-party integrated digital products and features across all BrüMate digital platforms. They will partner with Creative, Marketing, Operations, Web Development, Analytics, and Sales teams to understand user needs, design and test MVP’s, and scale new UX/UI experiences on our websites and internal tools. All work will be rooted in data, combining quantitative analysis, user feedback and retail/eCommerce insights to help craft intelligent recommendations that will continually improve user engagement, usability, and conversion metrics.

ROLE AND RESPONSIBILITIES

• Collaborate with designers, developers, and business stakeholders across the company to bring product visions to life – ensuring requirements are clear and user needs are met, trade-offs are made and communicated as needed, and that the finished product achieves its primary goals, on schedule
• Conduct user research, monitor market trends, and leverage ecommerce reporting & data analytics tools to better understand user needs and behaviors and identify opportunities to help users better find, research, compare and convert on products across our online stores – direct-to-consumer, wholesale, and international sites
• Interview internal stakeholders, define acceptance criteria, and design enhancements for internal custom-built technology and tooling
• Manage digital product roadmaps and project timelines in collaboration with in-house and agency development teams
• Define and prioritize user stories, facilitate Agile planning meetings, attend daily stand-ups, lead retrospectives, and participate in backlog refinement sessions with development
• Partner closely with design counterparts to create product and feature UX mock-ups that combine core value propositions, brand guidelines, and digital UX best practices
• Conduct UAT ahead of development deployment cadence for new feature/product releases
• Develop MVP’s and execute on plans for testing impact – including running A/B/n testing and calculating expected revenue lifts for each new feature/product once it is implemented
• Manage stakeholders communications across marketing, operations, customer experience, creative, and technology for ongoing project workstreams
• Inform tooling and budget needs for enhanced front-end experiences (CMS), UX/UI designs (wireframes/prototypes), project management (Jira, Asana) and user research (user testing, surveys)
• Partner closely with development, design, and merchandising to document new UX/UI elements in Site Element Library
• Inform additional in-house and agency team hires needed across development, design, and analytics to support digital product roadmap plans and timelines

QUALIFICATIONS

• 3 – 4 years of relevant digital product management experience
• Experience in digital direct-to-consumer sales / eCommerce required
• Strong track record working with engineers and delivering digital products against a deadline
• Data-driven user-centric approach toward product development. Ability to clearly communicate data insights to others on the team
• Deep empathy for user needs and entrepreneurial approach to problem-solving
• Experience documenting UX/UI elements for continued use and using wireframe mock-up tools (Figma, InVision, Balsamiq, etc.)
• Understand design thinking concepts like User Journey Mapping, Persona Development, Usability Testing, User Research, Discovery Workshops, Empathy Mapping, and User Story Development
• Knowledge of A/B/n Testing and MVT best practices and familiarity with common CRO tools (VWO, Optimizely, Google Optimize, Monetate, Adobe Target, Mouseflow, Crazy Egg, Hotjar, etc.)
• Prior experience working on Shopify Plus websites preferred
• Excellent communication, negotiation, and relationship-building skills
• Flexible and adaptable; can be agile with shifting business needs
• Willing to take on challenges to learn and grow skillset
• Experience using tools like Jira, Asana, and Slack for project management purposes
• Prior experience working on product development team in a startup environment preferred

Benefits and Compensation:

We have a beautiful office in the heart of the RiNo art district with mountain views, awesome neighbors and endless food and brewery options within walking distance. You will also receive:

• Meaningful equity offered to all salaried employees
• 14 paid days off plus holidays
• 2 days in the office, 3 days remote every week
• 100% employer-paid medical, dental, vision benefits for employees and dependents
• Paid maternity/paternity leave
• 401k, 50% match up to 7%
• Relocation reimbursement
• Dog-friendly office
• Remote work options available – some travel required for initial onboarding and quarterly team meetings

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